Brandbook​.io - Name of the company. Avoid using Brandbook without the .io for the company name, especially in a formal context like contracts and Terms of Use. In some cases it makes sense use Brandbook to refer to the company.

Brandbook Bespoke - The name of our main product.

Brandbook Basic - A two page version of Brandbook Bespoke with fewer Admin and Viewer Users included.

Brandbook Standard - The name of our first product. This product has been discontinued.

Brandbook - What we call a specific instance of the product. For example, Ben’s Brandbook. The term Brandbook can also be used to refer to the company in some cases. See Brandbook​.io above for details.


Brandbook - A Brandbook is a collection of Pages that form the brand guidelines and manual. In addition to content Pages, a Brandbook can optionally have a special Table of Contents page.

Page - A Page hosts the content of the Brandbook. Brandbook Bespoke can have as many Pages as needed. Pages can be set in draft mode, and can be hidden from the menu.

Table of Contents - The Brandbook Table of Contents is optional page that shows a visual overview of all the Pages and Sections in a Brandbook. Images can be added to each Page entry in the Table of Contents to help users navigate more easily. Users can directly navigate to the Pages and the Sections within each Page.

Section - A Page has one or more Sections. The title of each Section is shown in the menu on the left. A Section can have overview text.

Unit - A Section has one or more Units. A Unit holds the visual content of a Brandbook. There are many types of Units such as Image, Motion, Video, Text, Audio, Color Palette, Gradient Palette and Image Grid.


Admin User - An Admin User can change everything in all Brandbooks in the account, can invite other Admin and Viewer Users, and can change the account settings

Editor User - An Editor User can change everything in the Brandbooks they are assigned. This means they can edit the content and change the Brandbook settings. Editor Users can only currently be added to a Brandbook by Support.

Viewer User - A Viewer User can view the Brandbooks they are assigned by the Admin users.

Anonymous Viewer User - An Anonymous Viewer User views a Brandbook with the Access Code, has automatic access through their company VPN, or is viewing a Brandbook that is set to public.

Application UI

URL - Use URL (all caps) when referring to website addresses. Don’t use “Url” or “url”.

Form input titles - Capitalize the first letter of the first word only. The words after the first are not capitalized. e.g. Logo title,

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